Brand Ambassador: Columbia, Missouri Job at Dentsu Creative (MKTG), Remote

SG9NS29oN2tWV0pSRURQVHRJd0x6OExuenc9PQ==
  • Dentsu Creative (MKTG)
  • Remote

Job Description

POSITION OVERVIEW

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent Diageo brands at events.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute Diageo premiums to consumers
  • Follow Responsible Server Guidelines and report Guideline violations
  • Pre-merchandise accounts with Diageo point-of-sale (POS)
  • Pay for bar spend or product via company issued debit card
  • Pick up or accept delivery of promotional materials from Event Team
  • Ensure proper care and return of company property (i.e. – uniforms, event materials)
  • Complete post-event recap (ERF) in MKTG reporting website
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

REQUIRED SKILLS & EXPERIENCE:

  • Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
  • Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
  • Reliable – BE must always arrive to events ready to start on time, and must work until event end

Physical and Other Requirements

  • Able to stand/walk for extended periods of time
  • Able to carry heavy trays, boxes, objects
  • Able to maintain a pleasant disposition under stress
  • Satisfy consumer appeal and client marketing requirements
  • Approachable and able to engage consumers

Job Tags

Remote job, Temporary work, Part time, Local area,

Similar Jobs

AdeIphi MedicaI Staffing

Perm - Physical Therapist (PT) - Rehab #A-PT-56954 Job at AdeIphi MedicaI Staffing

 ...Ref #: A-PT-56954 Profession: Allied Health Specialty: Physical Therapist (PT) - Rehab Job Type: Full-time Start Date: ASAP Location...  ...preferred. Must have a bachelor's degree in Physical Therapy. At least 1 year of working experience is preferred.... 

MH Energy

Class A Flatbed Transport Driver - Control Your Own Dispatch Job Job at MH Energy

Class A Flatbed Transport Driver - Control Your Own Dispatch JobWe manufacture and transport tanks, fence, and materials throughout the...  ...: (***) ***-**** Tell em' Gary's Job Board sent you.This truck driving job may have an alternate application method. Look in the... 

ServiceMaster Cleaning & Restoration

Estimator Job at ServiceMaster Cleaning & Restoration

 ...We are looking for a thorough estimator to calculate possible costs and gains of Disaster Restoration projects. You will collect and...  ...technology Excellent knowledge of software like Restore365, Xactimate, or MICA Great attention to detail Excellent... 

Rocket.net

WordPress Support Engineer Job at Rocket.net

 ...Were looking to hire WordPress Support Engineers to help provide our customers with the industry-leading customer service theyve come to...  ...with Live Chat and/or helpdesk tools. ~ Familiar with common web hosting stacks (cPanel, NGINX, Apache, MySQL, etc). ~... 

Sara Rojas Fitness

Ofertas de trabajo: No Se Necesita Job at Sara Rojas Fitness

Asistente virtual buscado urgentemente. Debe estar listo para empezar a trabajar lo antes posible. El pago es de $200 por da. Para obtener ms informacin, enva un correo electrnico. Debe residir actualmente en los Estados Unidos para enviar la solicitud....