Our client is a digital marketing and software development company in the sports betting sector. Since 2006, we've grown to nearly 100 professionals delivering state-of-the-art products and marketing solutions for the iGaming industry.
About the role:
Currently hiring an Off-Page SEO & Outreach Specialist to boost organic visibility for its U.S. sports betting platforms. The specialist will focus on acquiring high-quality backlinks through white-hat strategies like digital PR, influencer outreach, and guest posting.
Key Responsibilities:
- Develop and execute link-building campaigns (e.g., skyscraper technique, data studies).
- Identify and pitch high-authority websites in sports/gaming niches.
- Build relationships with journalists, bloggers, and webmasters.
- Collaborate with content teams to create linkable assets.
- Analyze backlink profiles using tools like Ahrefs, SEMrush, GSC.
- Monitor KPIs (domain rating, placements, response rates) and report on ROI.
- Stay updated on Googles guidelines (E-E-A-T, algorithm changes).
Qualifications:
- 3+ years in link-building, digital PR, or off-page SEO.
- Proficiency in SEO tools (Ahrefs, Moz, BuzzStream).
- Strong outreach/pitching skills.
- Bonus: Experience in sports betting, iGaming, or regulated industries.
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