Senior Digital Marketing Specialist Job at CentralSquare Technologies, Atlanta, GA

RjQ4QW9SRGpWMkpiRmpMVnQ0Z096Y2Jqemc9PQ==
  • CentralSquare Technologies
  • Atlanta, GA

Job Description

Job Summary

Digital Marketing Manager 

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.  

Responsibilities:  

  • Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals 

  • Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities 

  • Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns  

  • Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence 

  • Manage and update website content with relevant and consistent messaging 

  • Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities  

  • Work with web developers to enhance user experience and implement website enhancements 

  • Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness 

Job Tags

Similar Jobs

AVA Search Group

Radiation Therapist Job at AVA Search Group

We have an immediate Radiation Therapist opening in the San Jose area. Great company and opportunity to make a difference! Competitive...  .... About you: CA license and ARRT, a graduate of a Radiation Therapy program. Will consider new grads and experienced candidates.... 

Delta-T Group Inc.

Certified Direct Support Professional (DSP) - $22/hr Job at Delta-T Group Inc.

 ...highly qualified professionals for rewarding short and long-term independent contract opportunities. Our clients are seeking a...  ...-T Group is a referral service for self-employed independent contractors seeking behavioral healthcare education and social service supplemental... 

Hunting Lebanese

Female Call Center Agent - Night Shift (Remote Job) Job at Hunting Lebanese

Job DescriptionLooking for a female employee to work in a call center during the night shift. The candidate should be able to make calls and send emails effectively. Previous experience in a call center or customer service is preferred.Responsibilities:- Making... 

CenterWell

Specialty Pharmacy Technician - REMS Job at CenterWell

 ...community and help us put health first**The Specialty Operations Pharmacy Technician 3 supports Pharmacists in Specialty Rx medication...  ...+ Strong attention to detail+ Strong communication skillsTravel: While this is a remote position, occasional travel to Humana...