Position Summary:
The Social Media Designer will be responsible for creating compelling visual content that aligns with the strategies set forth by both the paid and organic social media teams. This role is ideal for someone who is digitally native and social media savvy, with a deep understanding of relevant culture, trends, and platforms. You’ll collaborate closely with the Social Media Manager and cross-functional teams to create eye-catching, engaging visuals for various platforms (including Meta, Instagram, TikTok and YouTube) that reflect our brand voice and drive engagement with both target audiences and new demographics.
Experience with design tools like Photoshop and Illustrator is required, but more importantly, we’re
looking for a designer who knows how to leverage social media trends to craft content that gets noticed. The ideal candidate will collaborate closely with the Social Media Manager and cross-functional teams to ensure brand consistency and drive online engagement.
Key Accountabilities:
•Content Creation: Design and develop visually appealing graphics, animations, and videos tailored for various social media platforms, ensuring alignment with the brand’s voice and objectives.
•Collaboration: Work closely with the social media paid and organic teams to understand campaign goals and create assets that support promotional strategies.
•Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices to ensure content remains relevant and engaging.
•Platform Optimization: Adapt designs to meet the specifications and best practices of each social
media platform, optimizing for both desktop and mobile experiences.
•Brand Consistency: Maintain and enhance the brand’s visual identity across all social media channels, ensuring a cohesive look and feel.
•Feedback Integration: Incorporate feedback from various stakeholders to refine and improve social media content.
•Asset Management: Organize and manage a library of social media assets for easy access and reuse.
Education and Experience:
•Bachelor’s Degree in Graphic Design, Visual Arts, Marketing, or a related field.
•3+ years of experience in social media design or a related role, preferably within a dynamic and fastpaced environment.
•Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) and familiarity with social media management tools.
•A strong portfolio showcasing a range of social media content across various platforms.
Skills and Behaviors
•Creative Thinker: Ability to generate innovative visual concepts that capture attention and drive
engagement.
•Detail-Oriented: Meticulous attention to detail, ensuring all content is polished and free of errors.
•Adaptable: Flexibility to adjust designs based on performance metrics and evolving brand guidelines.
•Strong Communicator: Effective verbal and written communication skills, with the ability to articulate
design choices and collaborate with team members.
•Time Management: Proven ability to manage multiple projects simultaneously and meet tight deadlines.
•Passionate: A genuine interest in social media trends, design, and digital marketing.
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