Job Description

Digital Media Strategist

About Us

TorcUP is an ever growing US based manufacturer of industrial torque tooling that provides safe, accurate and ergonomic tightening and loosening to large nuts and bolts. We believe in the power of data-driven strategic content to drive meaningful results. As we continue to grow, we're seeking a talented and passionate Digital Media Strategist to join our team.

Job Summary

As a Digital Media Strategist, you will be responsible for planning, implementing, and optimizing digital media campaigns across various platforms. You will work closely with our marketing and creative teams to ensure campaigns are aligned with business goals and deliver strong ROI.

Key Responsibilities

• Develop and execute comprehensive digital media strategies across paid, owned, and earned channels.
• Manage campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic networks.
• Analyze performance data and provide actionable insights to optimize media spend and engagement.
• Collaborate with content creators and designers to ensure messaging and visuals align with strategy.
• Conduct audience research and competitive analysis to inform targeting and messaging.
• Monitor industry trends and emerging platforms to keep campaigns innovative and effective.
• Report on campaign results, including impressions, CTR, CPC, CPA, and ROI.

Qualifications

• 5+ years of experience in digital media strategy, campaign management, or similar roles.
• Strong knowledge of digital advertising platforms and tools (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Experience with SEO, SEM, display, video, and social media advertising.
• Analytical mindset with strong proficiency in interpreting data and making recommendations.
• Excellent communication and project management skills.
• Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent work experience).

Nice to Have

• Certification in Google Ads, Meta Blueprint, or similar platforms.
• Experience with marketing automation and CRM systems (e.g., PipeDrive, Salesforce).
• Familiarity with A/B testing tools and conversion rate optimization techniques.

What We Offer

• Competitive hourly salary
• Flexible work hours.
• A collaborative and creative work environment.
• Opportunities for professional development and career growth.
• Part-time with the opportunity to transition to full-time based on performance.

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